<New Work> Landing Page and social media copy for Medicels Aesthetics

Brief: To come up with content to launch Medicels Aesthetic Grow and Glow Serum.

Solution: I started by researching about the product and the ingredients. Followed by what their competitors are doing.

I then strategically positioned the product as 'the one-step skincare routine for healthy, younger looking skin', highlighting the ease and convenience of Medicels serum.

Below is the result:

https://medicels.com/product/medicels-egf-grow-and-glow-serum/

Here is the Facebook post announcing the launch promo: